Strategy & Brand Identity
Hydration Culture
Reimagining hydration habits for the modern promenade scene.
01 // The Pitch
Founder Perspective —
"Sea Point has everything—views, fitness, lifestyle—but one thing it doesn’t have is a hydration experience that matches the culture."
02 // The Concept
Visual Identity & Form
Three giant transparent water vessels (Infused / Branded / Filtered)
Slow-moving LED glow for sunrise & sunset transitions
Sustainability-first approach with high-flow refill options
Branded wraps for rotating partner brands
Compact footprint designed for Sea Point promenade flow
05 // Target Market Appeal
Sea Point Specific
High Foot Traffic
Fitness Focus
Tourism Hub
Aesthetic Value